A professional-looking video makes a much better impression than amateurish material, particularly in marketing.

However, it doesn’t do to just shoot video and hope that everything works out. Maybe that’s why many performance marketers leverage video ads in order to create custom audiences and move people who engage with the lower and lower into the purchase funnel until they convert.

They’re easy to consume, share, and interact with.

No matter what type of products or services you provide, videos play a crucial role in social media marketing as being arguably the most viral and engaging type of content. Why Video Editing Apps are Crucial to Your Social Media Marketing

Why Video Editing Apps are Crucial to Your Social Media Marketing.

If you’re looking for a good 2 for 1 app, this could be it. Unlike the video editing side, photo editing has some really great features. But keep in mind that you’ll also get access to Picsart’s photo editing features in the same app. At first the price may not seem worth it. There are no features for adding stickers, emojis, or text to your video you won’t have as many options as some of the other apps on this list. Picsart can be very handy if you’re going to make multiple edits to your project. You’ll also have different color themes and images for your video background, visual effects, brightness adjustment, etc. This is another easy to use app where you’ll be given the same features for trimming and choosing different ratios like portrait, landscape, and square for different social media. You can use Picsart not only for editing videos but for photos as well. Limited on video editing options, but makes up for it with its photo editor

Mobile video editing app