Instagram logo evolution – Rainbow emblem

And so, all these elements became part of a new, vector brand logo. Those were a lens, a rainbow and a viewfinder. They commenced a briefing and asked themselves what were the most striking old Instagram logo details. As time passed, the service has been becoming more and more famous, developing new functions, so the company finally decided to alter the looks of its brand. Instagram logo font was designed in a retro-style, just all the logo. In the same year, in 2010 the Instagram logo history started. The service has appeared in 2010 and the first 5 years old Instagram logo didn’t change a bit. What’s more, the service allowed not just posting one’s photos but also using transparent filters, which, in turn, make photos look vintage. One might say that a smartphone camera looks completely different, but the point is that the polaroid retro-camera invokes sweet memories and people’s feelings. Now you know that this camera icon as a logo isn’t just a coincidence. It is not only functioning principles (small amateur photos for everyone), but also a square format that returns us to those associations.

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